Tag Archives: editing

Avoid post-production blues: Create a marketing strategy

A-rollercoaster-ride-001The wording in the title is a little deceptive; “post-production” doesn’t mean the problems one is faced with when they put too much faith in that old adage “we can fix it in post”, I mean the time you have to wait from wrapping on production and finally getting the film out to the masses. It can be a real roller coaster: you’re going to face some extremely high highs and sometime some devastating lows and if you lose energy for your film you could be heading for a really dark tunnel; however, if you power through you’ll get off your ride feeling exhilarated and queuing up to do it all again!

Let’s examine what happens to filmmakers after they wrap. See if the following sounds familiar… You had a stroke of genius when you first conceived your story, spent days, weeks, months maybe years on a script. Then, chomping at the bit to make your film you call in every favour, save and then spend every penny on preparing, casting, producing and filming your masterpiece and eventually you get to say those sweet, sweet words… “That’s a wrap”. And then…. nothing….

You’re tired, you’re emotionally, physically and mentally drained; you’re happy but you’re running on empty. Furthermore, your ego is high with accomplishment and adrenaline and who could fault you for that – not everyone gets to this stage, well done, be proud but for heavens sake take a break! I know it’s tempting to dive straight into the edit but please let your film breathe, step back so you can come at your edit with some objective creativity.

If you can’t take a break in the true sense of the word, here’s a few things I did for my latest horror film “Time Lapse” that will hopefully make you feel productive while at the same time relaxed.

Build a website for your film

It doesn’t have to be the best website in the word, just simple and straight to the point, easy to navigate around and interesting. There are lots of free ways to build a website (wordpress, blogger, blogspot) and loads of tutorials to help you.

Write articles about your film

And I mean EVERYTHING about your film. Use what you have, you’ve spent so much time planning and preparing and filming I am sure you could write about how you conceived the idea, how you approached writing dialogue, developed the characters, how you lit certain scenes, any tips and tricks, I could go on. My point is that you have a wealth of material at your fingertips AND it shows people just how serious you take your filmmaking.

Create promo material – ready for when your film is complete

If you find yourself frantically trying to cut a trailer and slap up a few posters in photoshop then you’re probably being reactive and not pro-active. Take your time and have all the promo material in place so when the film is ready, people can be wowed by everything you produce. If you expect that all that rushing will result in 500,000 fans over night then good luck with that!

Build a fan base

Now you’ve got interesting articles, a few good production images and possibly some behind the scenes footage, start directing people to your film. Think of the site as a platform for the people of the internet to explore and become interested fans. You can do this by asking friends to follow on facebook, start a fan page, pay for some promotional marketing (a couple of £ could get you infront of 1,000’s of people) and twitter, follow like-minded people on twitter and start talking to people – it can quickly snowball!

Research festivals

A common mistake: most filmmakers wait until after the film is completely finished before they start looking at festivals – usually because they’re caught up in making the film look right; but ask yourself, what’s the point in making a beautiful film if no one gets to see it? Start looking for the right festivals too, don’t just blindly submit your film into everything because you’ll waste your money. If your film is a horror film then submit to horror festivals – do the research and be selective!

Distribution: Ask the right questions!

NEWSFLASH: There’s a little more to this industry than

  • Enter a film into a festival
  • win
  • get approached to sell your rights
  • make a feature version
  • win an Oscar

Now I’m not saying that it’s impossible, it’s not. It’s just difficult. So do your homework. What rights do I need to protect? Which festivals will qualify me for an Oscar and BAFTA nomination? If I want to sell my film what would be a realistic price tag? Would selling to one distributor prevent me from selling to another? All of these questions answered will empower you – The BBC have a great blog around all this issues – click here for more!


The moral of this story has been to plan your marketing early; all of the above tips can be done during post-production and it can help channel your time and energy. When the time comes to send your film out into the world, you’ll be calm, focused and look professional. Additionally, people realise that months and months of marketing material takes time so you’ll give the impression  that you’re a passionate and serious filmmaker. Avoid the post-production blues, do yourself a favour and start your marketing today!


The Red Wine Editing Technique

Give your edit a fighting chance – step back and let it breathe!


Aye, very passable, that, very passable bit of risotto.


Nothing like a good glass of Château de Chasselas, eh, Josiah?


You’re right there, Obadiah.

Now that’s the opening few lines to one of my all time favourite sketches but until recently I hadn’t made any connection between The Four Yorkshiremen and the editing process; do you know why that glass of Château de Chasselas wine was so passable?? It’s highly likely that they let it breathe!

Stay with me.

"We have the technology"
“We have the technology”

After Time Lapse wrapped, I was very close to editing the whole film myself: I knew the material, I understood (better than anyone) the project, like a certain top secret government agency “I have the technology” to edit the film but after much deliberation… I decided the abdicate and let someone else take on that all-important role – with only 4 weeks away to the premiere, I wanted to share why it’s important for filmmakers to allow their film to breathe before becoming the butcher in the edit suite!

1. You’re not fit enough

If you’re anything like me, you created the concept, wrote your script, spent many months in pre-production and slaved away during the shoot to ensure your success; by the time I’d wrapped I remember being mentally, physically and emotionally spent – how could I have considered jumping into post?! Was I mad? Probably. By the end of production you’re running on empty; ask yourself, would you trust yourself to do a good job? I know it’s tempting but try to resist, find an editor to take it on because you won’t be at your creative best. As an independent filmmaker you may be quite capable at all areas of production and well versed in a plethora of softwares but that’s not the issue.  Instead, exercise your right to take a break, step back and let the edit breathe! Even if you end up editing yourself after a break, let the edit breathe because then you’ll…

2. Regained your objectivity

If you don’t breathe, you suffocate; you’ll do the same thing to your film if you don’t step back. You need to separate yourself from your work, “But I’m in the zone man!” you cry – I get that, but that’s the problem, your ego is high on accomplishment and adrenaline and “buzzing your tits off” (that’s a technical term) about all your artsy dutch angles and smokey, silhouette shots won’t give you a certain “edge” in the edit suite.

all your artsy dutch angles and smokey, silhouette shots won't give you a certain "edge" in the edit suite.
all your artsy dutch angles and smokey, silhouette shots won’t give you a certain “edge” in the edit suite.

Gaining objectivity of your film can be tough, especially when you’re in the middle of it – but it doesn’t necessarily mean you’ll pick the best shots, that you won’t indulge on a few scenes because they were difficult to shoot and linger for a few extra frames here and there: all of that adds up to a mediocre edit at best, which will get you an underwhelming “meh” from audiences everywhere! Well done, you fucked it up, shit the bed…you blew it.

3. Distance makes the heart grow fonder

Last October, I received an unexpected e-mail from Dave, my editor: he’d edited 3 important scenes together and I’d not seen the footage in weeks. I was starting to feel a little detached from the project…but then I watched the cut…

The Excitement, the euphoria, the creative energy surging through me was electric. I was elated “Thank heavens it works, the film actually works!” In that moment I fell in love with my film all over again. Distancing myself from the film had not only allowed me to become objective, from then on my involvement in the edit was driven by creating “meaning” and crafting the best possible version of the film. Distance certainly made the heart grow fonder.

The film is currently with the sound designer and composer and I couldn’t be more excited. I am genuinely proud and grateful for the film we have and part of that is because I stepped back from it all and trusted other people. Trusting other people with my film was a huge step for me, it wasn’t easy but it taught me so much about myself, my work and about the creative process. So if you’re coming up to the post production stage – take a moment, recharge your batteries and let your edit breathe before you take that next important step!